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“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers
16 references·0 citing·46 second hop
“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers (2025)“Right on the ground”: signalling authent…Sample sizes for saturation in qualitative research: A systematic review of empirical tests (2021)Sample sizes for saturation i…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? 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References

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  • 2021Sample sizes for saturation in qualitative research: A systematic review of empirical tests6,266 cited
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  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
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  • 2008Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims509 cited
  • 2004Signaling in Venture Capitalist—New Venture Team Funding Decisions: Does it Indicate Long–Term Venture Outcomes?396 cited
  • 2004The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community: Table 1

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389 cited
  • 2016Application of signaling theory in management research: Addressing major gaps in theory371 cited
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