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The Mediating Role of Visual Appeal in the Influence of Emotional Appeal and FOMO on Impulsive Buying
16 references·0 citing·50 second hop
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(1995)Social Relationships and Mortality Risk: A Meta-analytic Review (2010)Motivational, emotional, and behavioral correlates of fear of missing out (2013)Can regulated technological FOMO be used to enhance technology adoption at the bottom of the pyramid? (2024)Exploring the fear of missing out (FOMO) and customer bonds in service relationships (2024)Fear-of-Missing-Out (FOMO) behavior and post-purchase experiences of senior high school students in Divine Word College of San Jose (2024)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness (2023)Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory (2024)Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model (2024)The CES-D Scale (1977)The Satisfaction With Life Scale (1985)Development and validation of brief measures of positive and negative affect: The PANAS scales. 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(1988)Principles and Practice of Structural Equation Modeling (2012)The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review (2024)Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness (2025)Analytic hierarchy process: An overview of applications (2004)Decision making with the analytic hierarchy process (2008)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Consumer Attention, Green Attitude, and Climate Change Awareness in Green Purchase Behaviour: Insights from an Emerging Economy (2025)Enhancing Green Food Consumption Intentions Among Chinese Generation X: Integrating Environmental Values and Self-Identity into the Theory of Planned Behavior (2025)Exploring green purchasing intentions and behaviours among Vietnamese Generation Z: A perspective from the theory of planned behaviour (2025)Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement (2022)
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References

  • 2019Impulse buying: a meta-analytic review658 cited
  • 2016‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model441 cited
  • 2022Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms400 cited
  • 2021The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior381 cited
  • 2021Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence235 cited
  • 2022Fear of Missing Out (FOMO): The Effects of the Need to Belong, Perceived Centrality, and Fear of Social Exclusion117 cited
  • 2023The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand–Customer Relationship79 cited
  • 2024Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing.53 cited
  • 2019Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness52 cited
  • 2024Utilizing a Hybrid Approach to Identify the Importance of Factors That Influence Consumer Decision-Making Behavior in Purchasing Sustainable Products38 cited
  • 2021Consumer Behavior Analysis on Online and Offline Shopping During Pandemic Situation30 cited
  • 2022Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness20 cited
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Place the good after the bad: effects of emotional shifts on consumer memory
16 cited
  • 2021The Effect of Financial Literacy and other Determinants on the Intention to Use Electronic Money: Consumer Behavior as a Variable Mediation15 cited
  • 2020Impact of shopping emotion towards impulse buying in e-commerce platform15 cited
  • 2021The Influence of Hedonistic Motives, Fashion Interest, and Positive Emotions on the Impulsive Buying of Fashion Products with Sales Promotion as Moderating Variables7 cited
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