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Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity
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References

  • 2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment383 cited
  • 2023Sustainability trends and gaps in the textile, apparel and fashion industries383 cited
  • 2022Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour205 cited
  • 2022Consumer behavior in sustainable fashion: A systematic literature review and future research agenda197 cited
  • 2023Marketing Sustainable Fashion: Trends and Future Directions177 cited
  • 2018Behind the runway: Extending sustainability in luxury fashion supply chains174 cited
  • 2015A Study of Consumers’ Willingness to Pay for Green Products164 cited
  • 2022The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions147 cited
  • 2023Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda112 cited
  • 2023Consumer Perceptions of Sustainable Products: A Systematic Literature Review105 cited
  • 2023A Review of Sustainability Standards and Ecolabeling in the Textile Industry98 cited
  • 2022Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging97 cited
  • 2023Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image

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93 cited
  • 2022Clarifying likert scale misconceptions for improved application in urban studies86 cited
  • 2021Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers81 cited
  • 2023The effects of green brand image on brand loyalty: The case of mainstream fast food brands77 cited
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