Evolution and Emerging Trends in Digital Cross-Border E-Commerce Research: A CiteSpace-Based Analysis

Abstract

本研究利用CiteSpace对CNKI和Web of Science数据库中2014~2025年的数字化跨境电商文献进行计量分析，探讨国内外研究热点演进及前沿趋势。结果表明，国内研究主要关注数字经济、产业转型、供应链优化、物流体系及政策响应，表现出政策与实践导向特征；国际研究则侧重技术应用、企业管理、消费者行为及企业能力建设，热点更新快且主题多样。关键词共现、聚类及凸显分析进一步揭示了国内外研究的差异性与互动趋势。未来研究应加强国内外热点融合，在保持政策与实践导向的同时，借鉴国际研究的技术应用与管理精细化视角，推动跨境电商研究的多元化、精细化与跨学科创新，构建完善的理论与实践体系。This study employs CiteSpace to quantitatively analyze digital cross-border e-commerce literature from the CNKI and Web of Science databases (2014~2025), examining the evolution of research hotspots and emerging trends in domestic and international contexts. The results indicate that domestic research primarily centers on the digital economy, industrial transformation, supply chain optimization, logistics systems, and policy responses, reflecting a policy- and practice-oriented approach. In contrast, international research emphasizes technological applications, enterprise management, consumer behavior, and capacity building, characterized by rapidly evolving hotspots and diverse topics. Keyword co-occurrence, clustering, and prominence analysis further highlight the distinctions and interconnections between domestic and international research. Future research should enhance the integration of domestic and international research hotspots while maintaining a policy- and practice-oriented perspective. It should also draw insights from international studies on technological applications and refined management approaches, fostering diversification, precision, and interdisciplinary innovation in cross-border e-commerce research to establish a comprehensive theoretical and practical framework.

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