References

• 2018Customer Segmentation using K-means Clustering186 cited
• 2020Product recommendation for e-commerce business by applying principal component analysis (PCA) and K-means clustering: benefit for the society87 cited
• 2021Incorporating K-means, Hierarchical Clustering and PCA in Customer Segmentation54 cited
• 2018Customer Behaviour Segmentation Among Mobile Service Providers In Kenya Using K-Means Algorithm13 cited
• 2019A principal component analysis of customers' perceived risks for online retailing services: Evidence from Kenya8 cited
• 2024Customer Segmentation in Online Retail Using K-Means Clustering Classification and Principal Component Biplot8 cited

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