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A study of Pinyin as social practice in China’s commercial linguistic landscape
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References

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  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 2006Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo759 cited
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  • 2015Examining the functions and identities associated with English and Korean in South Korea: a linguistic landscape study117 cited
  • 2016Linguistic landscape in Singapore: what shop names reveal about Singapore’s multilingualism116 cited
  • 2013Writing as a sociolinguistic object107 cited
  • 2013Writing and Society102 cited
  • 20145. Linguistic fetish: The sociolinguistics of visual multilingualism93 cited

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  • 2010Trademarks in the linguistic landscape: methodological and theoretical challenges in qualifying brand names in the public space81 cited
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