Varieties of rhetorical history: comparative analysis of corporate museums in Italy, Japan, and Poland

Abstract

Comment des musées d'entreprise en Italie, au Japon, en Pologne utilisent-ils stratégiquement l'histoire pour construire leurs récits et renforcer l'identité de l'entreprise ? Cette analyse comparative révèle comment les contextes nationaux, le patrimoine culturel et les pratiques industrielles influencent les stratégies de communication de ces musées, qui permettent à ceux-ci de croiser le storytelling et une préservation de l'histoire de la firme.The authors would like to thank the participants of the 2023 European Business History Association conference in Oslo and Yuko Matsuzaki for their insightful comments and suggestions which shaped the first version of the paper. 1 N. Nissley and A. Casey, "The Politics of the Exhibition: Viewing Corporate Museums through the Paradigmatic Lens of Organizational Memory", British Journal of Management, vol.

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