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Age differences in preference and memory for advertisements: the roles of advertisement type and product type
16 references·0 citing·49 second hop
Age differences in preference and memory for advertisements: the roles of advertisement type and product type (2025)Age differences in preference and memory …Older People in Advertising (2022)Older People in AdvertisingThe Psychological Predictors of Older Preretirees’ Financial Self-Efficacy (2018)The Psychological Predictors …Predicting the acceptance and use of information and communication technology by older adults: An empirical examination of the revised UTAUT2 (2017)Predicting the acceptance and…Emerging trends in European food, diets and food industry (2017)Emerging trends in European f…Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products (2015)Different Impacts of Advertis…Aging in Culture (2013)Aging in CultureConsequences of Age-Related Cognitive Declines (2011)Consequences of Age-Related C…Effects of age, need for cognition, and affective intensity on advertising effectiveness (2009)Effects of age, need for cogn…Consumer decision making and aging: Current knowledge and future directions (2009)Consumer decision making and …G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products (2007)Age-related differences in re…Age‐Related Differences in Responses to Emotional Advertisements (2005)Age‐Related Differences in Re…Sending memorable messages to the old: Age differences in preferences and memory for advertisements. (2003)Sending memorable messages to…Taking time seriously: A theory of socioemotional selectivity. (1999)Taking time seriously: A theo…Social and emotional patterns in adulthood: Support for socioemotional selectivity theory. (1992)Social and emotional patterns…Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers (1986)Age Differences in Informatio…A mathematical model for the transition rule in Piaget's developmental stages (1970)An Information Processing Theory of Consumer Choice (1979)Life-Span Developmental Psychology (1980)Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble (2012)Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda (2021)Reasoning the fast and frugal way: Models of bounded rationality. (1996)The processing-speed theory of adult age differences in cognition. (1996)Why do Older Consumers Buy Older Brands? 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1999Taking time seriously: A theory of socioemotional selectivity.5,371 cited
  • 1992Social and emotional patterns in adulthood: Support for socioemotional selectivity theory.2,172 cited
  • 2011Consequences of Age-Related Cognitive Declines818 cited
  • 2017Predicting the acceptance and use of information and communication technology by older adults: An empirical examination of the revised UTAUT2402 cited
  • 2005Age‐Related Differences in Responses to Emotional Advertisements318 cited
  • 2009Consumer decision making and aging: Current knowledge and future directions317 cited
  • 2003Sending memorable messages to the old: Age differences in preferences and memory for advertisements.298 cited
  • 1986Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers242 cited
  • 2017Emerging trends in European food, diets and food industry231 cited
  • 2013Aging in Culture203 cited
  • 2007Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products176 cited
  • 2009Effects of age, need for cognition, and affective intensity on advertising effectiveness141 cited
  • 2015Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

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104 cited
  • 2022Older People in Advertising96 cited
  • 2018The Psychological Predictors of Older Preretirees’ Financial Self-Efficacy77 cited
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