Articlehybrid2025

Why Health Institutions Must Learn from Social Media Influencers. A Paradigm Shift in Health Communication

17 citations0/0 files storedJournal of Health Communication

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Social Media in Health Education Public Relations and Crisis Communication Health Literacy and Information Accessibility

Abstract

Health institutions and organizations have relied on a predominantly top-down communication framework for decades. However, this traditional model is proving inadequate in today’s digital landscape...

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2023The impact of social media influencers on health outcomes: Systematic review 2024Helpful or harmful? Navigating the impact of social media influencers’ health advice: insights from health expert content creators 2024Health-Related Communication of Social Media Influencers: A Scoping Review

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