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Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise
16 references·0 citing·37 second hop
Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise (2025)Unlocking the drivers of brand evangelism…PLS-SEM’s most wanted guidance (2022)PLS-SEM’s most wanted guidanceStructural model robustness checks in PLS-SEM (2019)Structural model robustness c…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…Consumer engagement with self-expressive brands: brand love and WOM outcomes (2014)Consumer engagement with self…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …Research Methods in Education (2013)Research Methods in EducationNovelty or Surprise? (2013)Novelty or Surprise?Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Effects of Brand Relation…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Using self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…OBJECT RELATIONS, DEPENDENCY, AND ATTACHMENT: A THEORETICAL REVIEW OF THE INFANT-MOTHER RELATIONSHIP (1969)OBJECT RELATIONS, DEPENDENCY,…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Technology Infusion in Service Encounters (2000)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Measuring Experience Economy Concepts: Tourism Applications (2007)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)The origins of intelligence in children. (1952)Identity and the life cycle (1959)Motivation reconsidered: The concept of competence. (1963)Structural analysis of social behavior. (1974)Interpersonal relatedness and self-definition: Two prototypes for depression (1992)Social Robots for Long-Term Interaction: A Survey (2013)Brand Community (2001)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)When to use and how to report the results of PLS-SEM (2018)An Introduction to Structural Equation Modeling (2021)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)Partial Least Squares Structural Equation Modeling (2021)On the Evaluation of Structural Equation Models (1988)Qualitative Analysis for Social Scientists (1987)International Journal of Business and Social Science (2018)Researcher Positionality - A Consideration of Its Influence and Place in Qualitative Research - A New Researcher Guide (2020)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2013Research Methods in Education7,228 cited
  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1997Customer delight: Foundations, findings, and managerial insight1,649 cited
  • 1969OBJECT RELATIONS, DEPENDENCY, AND ATTACHMENT: A THEORETICAL REVIEW OF THE INFANT-MOTHER RELATIONSHIP1,460 cited
  • 2019Structural model robustness checks in PLS-SEM1,265 cited
  • 2022PLS-SEM’s most wanted guidance1,212 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
  • 2014Consumer engagement with self-expressive brands: brand love and WOM outcomes499 cited

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2013
The influence of brand trust and brand identification on brand evangelism
401 cited
  • 2013Novelty or Surprise?395 cited
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