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Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism
16 references·0 citing·52 second hop
Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism (2025)Sustainable advertising and brand engagem…Concepts and forms of greenwashing: a systematic review (2020)Concepts and forms of greenwa…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Competitive Advantage through Engagement (2015)Competitive Advantage through…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…The value of value congruence. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2009The value of value congruence.1,589 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 2020Concepts and forms of greenwashing: a systematic review1,356 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
  • 1979Social comparison and group interest in ingroup favouritism1,288 cited
  • 2005To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance.1,260 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

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1,204 cited
  • 2015Competitive Advantage through Engagement1,182 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
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