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Cross-border e-commerce marketing strategy based on consumer behavior in the era of big data
8 references·0 citing·38 second hop
Cross-border e-commerce marketing strategy based on consumer behavior in the era of big data (2025)Cross-border e-commerce marketing strateg…The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms (2023)The influence of consumer per…Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms (2023)Influence Factors of Small an…Impact and optimization strategy of cross-border e-commerce on aquatic product supply chain under the background of big data (2023)Impact and optimization strat…Can Cross-border E-commerce Reform Reduce Supply Chain Risks? (2023)Can Cross-border E-commerce R…Research on Intelligent Customization of Cross-Border E-Commerce Based on Deep Learning (2022)Research on Intelligent Custo…Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews (2019)Analysis of launch strategy i…Adoption of Big Data Technology for Innovation in B2B Marketing (2019)Adoption of Big Data Technolo…Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behavior (2018)Drivers and barriers to cross…The drivers and impediments for cross-border e-commerce in the EU (2014)E-commerce trends and impacts across Europe (2015)Exploring purchase intention in cross-border E-commerce: A three stage model (2019)The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability (2019)Effects of logistics service quality and price fairness on customer repurchase intention: The moderating role of cross-border e-commerce experiences (2022)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Case Study Research and Applications: Design and Methods (2017)A multi-dimension framework for value creation through Big Data (2020)Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future (2020)Alliances and digital transformation are crucial for benefiting from dynamic supply chain capabilities during times of crisis: A multi-method study (2024)Cultural Variations in the Cross-Border Transfer of Organizational Knowledge: An Integrative Framework (2002)Cross-border e-commerce platform for commodity automatic pricing model based on deep learning (2020)The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness (2020)Cross-border electronic commerce’s new path: from literature review to AI text generation (2022)Mass Customization: The New Frontier in Business Competition (1994)Resource Orchestration to Create Competitive Advantage (2010)Debating big data: A literature review on realizing value from big data (2017)New Scenario: Enriching the Connotation of E-commerce (2025)Theory Building From Cases: Opportunities And Challenges (2007)Cross-border e-commerce firms as supply chain integrators: The management of three flows (2019)Analysis of Regional Competitiveness of China’s Cross-Border E-Commerce (2024)Assessing the critical determinants of cross-border E-commerce adoption intention in Vietnamese small and medium-sized enterprises: PLS-SEM algorithm approach (2024)Consumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Perceived benefits, perceived risk, and trust (2013)The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019)Consumer Behavior Analysis and Open Innovation on Actual Purchase from Online Live Selling: A case study in the Philippines (2024)Exploring the relationship between psychological capital, emotional intelligence, psychological safety, and knowledge sharing among E-commerce practitioners (2024)Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce (2024)An analysis on the policy evolution of cross-border ecommerce industry in China from the perspective of sustainability (2020)Investigating the relationships between uncertainty types and risk management strategies in cross-border e-commerce logistics (2021)Can cross-border e-commerce development improve supply chain efficiency? Empirical evidence from China (2024)Does cross-border e-commerce improve China’s imported product quality? – A quasi-natural experiment based on the establishment of cross-border e-commerce comprehensive pilot zones (2024)Cross-border E-commerce and energy efficiency: Evidence from China's cross-border E-commerce pilot zones (2025)Research on Marketing Adaptability of Cross-border E-commerce under Different Cultural Symbols (2018)A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis (2022)E-Commerce Policy and International Business (2022)Research on the Innovation of Cross-border E-commerce Enterprise Management Mode Based on Big Data Analysis (2024)
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References

  • 2018Drivers and barriers to cross-border e-commerce: Evidence from Spanish individual behavior166 cited
  • 2019Adoption of Big Data Technology for Innovation in B2B Marketing150 cited
  • 2023The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms132 cited
  • 2023Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms71 cited
  • 2019Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews40 cited
  • 2023Can Cross-border E-commerce Reform Reduce Supply Chain Risks?29 cited
  • 2022Research on Intelligent Customization of Cross-Border E-Commerce Based on Deep Learning10 cited
  • 2023Impact and optimization strategy of cross-border e-commerce on aquatic product supply chain under the background of big data3 cited

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