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Strategic implications of consumer overconfidence for pricing and live-streaming in a platform service supply chain
16 references·1 citing·53 second hopsampled
Strategic implications of consumer overconfidence for pricing and live-streaming in a platform service supply chain (2025)Strategic implications of consumer overco…What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective (2023)What reduces product uncertai…Strategic product showcasing mode of E-commerce live streaming (2023)Strategic product showcasing …Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)Short-term or long-term coope…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services? (2022)Operation strategy in an E‐co…Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain (2021)Channel encroachment and logi…The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)The dynamic effect of interac…Optimal contract design in sustainable supply chain: Interactive impacts of fairness concern and overconfidence (2020)Optimal contract design in su…Cost-sharing contract design in a low-carbon service supply chain (2019)Cost-sharing contract design …Contract and product quality in platform selling (2018)Contract and product quality …Dual-channel closed loop supply chains: forward channel competition, power structures and coordination (2017)Dual-channel closed loop supp…Optimal pricing policies for differentiated brands under different supply chain power structures (2016)Optimal pricing policies for …Free or bundled: Channel selection decisions under different power structures (2014)Free or bundled: Channel sele…COOPERATION CONTRACT IN TOURISM SUPPLY CHAINS: THE OPTIMAL PRICING STRATEGY OF HOTELS FOR COOPERATIVE THIRD PARTY STRATEGIC WEBSITES (2013)COOPERATION CONTRACT IN TOURI…Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock (2012)Cellular Service Demand: Bias…Paying Not to Go to the Gym (2006)Paying Not to Go to the GymRetail competition in the era of live streaming: multi-channel pricing and consumer surplus (2025)Retail competition in the era…Myopia and Inconsistency in Dynamic Utility Maximization (1955)Golden Eggs and Hyperbolic Discounting (1997)Doing It Now or Later (1999)What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? (2007)Risk and Time Preferences: Linking Experimental and Household Survey Data from Vietnam (2010)When and Why Incentives (Don't) Work to Modify Behavior (2011)Managing Channel Profits (1983)Price and Quantity Competition in a Differentiated Duopoly (1984)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Manufacturer and retailer coordination for environmental and economic competitiveness: A power perspective (2016)Pricing and cold-chain service level decisions in a fresh agri-products supply chain with logistics outsourcing (2017)Firms’ green R&D cooperation behaviour in a supply chain: Technological spillover, power and coordination (2019)The Economics of Welfare (1933)Monopoly and product quality (1978)Stability in Competition (1990)Green product pricing with non-green product reference (2018)Pricing and quality competition in a brand-differentiated supply chain (2018)The impact of strategic inventory and procurement strategies on green product design in a two-period supply chain (2018)International Journal of Production Research (1962)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)A review of factors affecting closed-loop supply chain models (2019)A competitive dual recycling channel in a three-level closed loop supply chain under different power structures: Pricing and collecting decisions (2020)A comparison of pure manufacturing and hybrid manufacturing–remanufacturing systems under carbon tax policy (2021)Competition in two-sided markets (2006)Manufacturer’s financing strategy in a dual-channel supply chain: Third-party platform, bank, and retailer credit financing (2019)Promotional pricing and online business model choice in the presence of retail competition (2019)The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain (2020)The Strength of Weak Ties (1973)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Diffusion of Innovations 1 (2019)Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi (2021)Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors (2021)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Initial conditions and moment restrictions in dynamic panel data models (1998)Discrete Choice Methods with Simulation (2001)How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2009)Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium * (2015)Health Insurance for “Humans”: Information Frictions, Plan Choice, and Consumer Welfare (2015)What does a Deductible Do? The Impact of Cost-Sharing on Health Care Prices, Quantities, and Spending Dynamics* (2017)An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform? (2023)Information and Consumer Behavior (1970)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)Marketplace or Reseller? (2014)Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Live-streaming selling modes on a retail platform (2023)Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)
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References

  • 2006Paying Not to Go to the Gym1,187 cited
  • 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
  • 2012Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock267 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2018Contract and product quality in platform selling231 cited
  • 2016Optimal pricing policies for differentiated brands under different supply chain power structures188 cited
  • 2017Dual-channel closed loop supply chains: forward channel competition, power structures and coordination164 cited
  • 2021Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain158 cited
  • 2014Free or bundled: Channel selection decisions under different power structures157 cited
  • 2022Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce142 cited
  • 2023Strategic product showcasing mode of E-commerce live streaming138 cited
  • 2019Cost-sharing contract design in a low-carbon service supply chain132 cited
  • 2013COOPERATION CONTRACT IN TOURISM SUPPLY CHAINS: THE OPTIMAL PRICING STRATEGY OF HOTELS FOR COOPERATIVE THIRD PARTY STRATEGIC WEBSITES130 cited
  • 2022

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Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?
130 cited
  • 2020Optimal contract design in sustainable supply chain: Interactive impacts of fairness concern and overconfidence125 cited
  • 2023What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective120 cited
  • Cited by

    • 2025Retail competition in the era of live streaming: multi-channel pricing and consumer surplus14 cited