Driving sustainable choices through understanding consumer behaviour and underlying factors that influence the purchasing intention of refurbished furniture

Abstract

Purpose The refurbished furniture market offers a sustainable alternative to classical furniture consumption. However, the underlying factors influencing consumer behaviour in such green initiatives remain unexplored. The current study aims to bridge this gap in knowledge by exploring factors that shape consumer attitudes and purchase intentions of refurbished furniture in the context of the United Arab Emirates (UAE). Specifically, the study examines the roles of perceived sustainability, economic motivation, and consumer's proximity to the consumption system in determining their purchasing decisions. Design and Methodolgy A Structural Equation Modeling (SEM) approach was employed to analyse data collected from 246 respondents. Findings Results indicate that perceived sustainability and economic motivation positively influence consumers’ intention to purchase refurbished furniture, while distance from the consumption system has no significant impact. Attitude fully mediated the relationship between distance from the consumption system and purchase intention and partially mediated the effect of perceived sustainability on the intention to purchase. No mediation effect was observed for economic motivation. These findings offer crucial insights for manufacturers and marketers in the refurbished furniture industry. Originality/Value Findings highlight that can be harnessed to promote sustainable consumption practices and design pertinent marketing strategies. By doing so, it could be possible to contribute to a collective effort in combating the ongoing challenges of climate change.

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