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Left out, stay out? The impact of social exclusion on consumer engagement in brand activism
16 references·1 citing·53 second hop
Left out, stay out? The impact of social exclusion on consumer engagement in brand activism (2025)Left out, stay out? The impact of social …Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)Finding Goldilocks Influencer…Corporate Sociopolitical Activism and Firm Value (2020)Corporate Sociopolitical Acti…Commentary: Brand Activism in a Political World (2020)Commentary: Brand Activism in…Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)Brands Taking a Stand: Authen…Brand activism: Does courting controversy help or hurt a brand? (2020)Brand activism: Does courting…Extended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation (2012)Conspicuous Consumption versu…Chapter 6 Ostracism (2009)Chapter 6 OstracismAesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Cyberball: A program for use in research on interpersonal ostracism and acceptance (2006)Cyberball: A program for use …We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…A Social Psychologist Discovers Chicago Sociology (1989)A Social Psychologist Discove…Social comparison and group interest in ingroup favouritism (1979)Social comparison and group i…Measurement of social-evaluative anxiety. 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References

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  • 2020Corporate Sociopolitical Activism and Firm Value476 cited
  • 2012Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation424 cited
  • 2020Brand activism: Does courting controversy help or hurt a brand?408 cited
  • 2022Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

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373 cited
  • 2020Commentary: Brand Activism in a Political World366 cited
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    • 2025Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions5 cited