The Power of Knowledge in Shaping Entrepreneurial Intentions: Entrepreneurship Education in Sustainability

Panagiotis A. Tsaknis · Alexandros G. Sahinidis

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Entrepreneurship Studies and Influences Vocational and Entrepreneurial Education Sustainability in Higher Education

Abstract

This study examined the impact of entrepreneurship education in sustainability on entrepreneurial intention using the theory of planned behavior (TPB). The MEMORE macro was used to analyze within-subject mediation and enabled us to examine how entrepreneurial intention is affected by changes in the factors of the theory of planned behavior (attitude, subjective norms, perceived behavioral control). The survey follows a questionnaire-based, pre-test-post-test design (the research involved 271 business administration students in Athens). A paired sample t-test was used to analyze changes in attitude, subjective norms, perceived behavioral control, and entrepreneurial intention before and after education. The results indicated that after the entrepreneurship course in sustainability, students indicated a significant positive change in entrepreneurial intention, attitude, and perceived behavioral control. MEMORE macro indicated that only the change in perceived behavioral control positively influenced the increase in entrepreneurial intention levels. Based on these findings, entrepreneurship education in sustainability enhances students’ entrepreneurial intentions by increasing their perceived behavioral control. As a result, students’ confidence and knowledge regarding sustainable entrepreneurship are fundamental to the development of sustainable entrepreneurial mindsets. This study emphasizes the importance of integrating targeted pedagogical approaches that enhance perceived behavioral control in sustainable entrepreneurship education by equipping students with practical knowledge and skills to overcome psychological barriers. The use of the MEMORE macro highlights this study’s innovation, uncovering new relationships between the examined variables.

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References

1991The theory of planned behavior 2009Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions 2006Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources 2016The Impact of Entrepreneurship Education in Higher Education: A Systematic Review and Research Agenda 2012Examining the formation of human capital in entrepreneurship: A meta-analysis of entrepreneurship education outcomes 2013Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions 2013The Impact of Entrepreneurship Education on Entrepreneurial Attitudes and Intention: Hysteresis and Persistence 1991An Attitude Approach to the Prediction of Entrepreneurship

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