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Greenwashing in marketing: a systematic literature review and bibliometric analysis
16 references·1 citing·41 second hop
Greenwashing in marketing: a systematic literature review and bibliometric analysis (2025)Greenwashing in marketing: a systematic l…Bibliometric Analysis: The Main Steps (2024)Bibliometric Analysis: The Ma…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…A bibliometric analysis of operations research and management science (2016)A bibliometric analysis of op…The Means and End of Greenwash (2015)The Means and End of GreenwashThe bibliometric analysis of scholarly production: How great is the impact? (2015)The bibliometric analysis of …Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies (2015)Greenwashing Revisited: In Se…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Determinants of sustainabilit…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…A research note on standalone corporate social responsibility reports: Signaling or greenwashing? (2012)A research note on standalone…The Drivers of Greenwashing (2011)The Drivers of GreenwashingScrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)Scrutiny, Norms, and Selectiv…How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)How Sustainability Ratings Mi…Greenwash: Corporate Environmental Disclosure under Threat of Audit (2011)Greenwash: Corporate Environm…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Greenwashing as a Barrier to Sustainable Marketing: Expectation Disconfirmation, Confusion, and Brand–Consumer Relationships (2025)Greenwashing as a Barrier to …An index to quantify an individual's scientific research output (2005)Quantitative Analysis of Culture Using Millions of Digitized Books (2010)Bibliometrics: The Leiden Manifesto for research metrics (2015)Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)How to design bibliometric research: an overview and a framework proposal (2024)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)When consumers doubt, Watch out! The role of CSR skepticism (2013)How the Market Values Greenwashing? Evidence from China (2014)Advances in Consumer Research (2025)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Strategic management a stakeholder approach (2010)Diversity of Board of Directors and Environmental Social Governance: Evidence from Italian Listed Companies (2017)The Influence of Firm Size on the ESG Score: Corporate Sustainability Ratings Under Review (2019)Mandatory CSR and sustainability reporting: economic analysis and literature review (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Enhance green purchase intentions (2012)Job Market Signaling (1973)Concepts and forms of greenwashing: a systematic review (2020)Corporate green bonds (2021)Primary, Secondary, and Meta-Analysis of Research (1976)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)Bibliometric Methods in Management and Organization (2014)Literature review as a research methodology: An overview and guidelines (2019)Law and Finance (1998)Partnerships from cannibals with forks: The triple bottom line of 21st‐century business (1998)Greenwash vs. Brownwash: Exaggeration and Undue Modesty in Corporate Sustainability Disclosure (2014)Greenwashing in environmental, social and governance disclosures (2020)Discretionary disclosure (1983)The role of environmental disclosures as tools of legitimacy: A research note (2006)Revisiting the relation between environmental performance and environmental disclosure: An empirical analysis (2007)ESG performance and firm value: The moderating role of disclosure (2017)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings (2021)
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References

  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 2015The bibliometric analysis of scholarly production: How great is the impact?3,130 cited
  • 2013Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research1,771 cited
  • 2011Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing1,672 cited
  • 2015The Means and End of Greenwash1,622 cited
  • 2011Greenwash: Corporate Environmental Disclosure under Threat of Audit1,564 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,024 cited
  • 2024Bibliometric Analysis: The Main Steps836 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
  • 2016A bibliometric analysis of operations research and management science

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754 cited
  • 2015Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies690 cited
  • 2012A research note on standalone corporate social responsibility reports: Signaling or greenwashing?669 cited
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    • 2025Greenwashing as a Barrier to Sustainable Marketing: Expectation Disconfirmation, Confusion, and Brand–Consumer Relationships19 cited