The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

Abstract

This paper investigates the relationship among e-retailing attributes, e satisfaction, and e-loyalty. We identify five attributes (shopping convenience, product selection, informativeness, price, and customization) of e-retailing that potentially affect e-satisfaction and impact e-loyalty. Data collected from 238 online customers demonstrate that shopping convenience and informativeness except product selection, price and customization affect e-satisfaction and informativeness, price, and customization except shopping convenience and product selection impact e-loyalty. Also, the data show that e-satisfaction strongly affect e-loyalty.

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