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Understanding Gen Z's Adoption of AI Technologies in Green Product Purchases

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2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
2019Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products646 cited
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2023Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison173 cited
2025Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products134 cited
2024Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?117 cited
2024Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model81 cited
2024The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping66 cited
2025Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach51 cited
2024Harnessing green purchase intention of generation Z consumers through green marketing strategies49 cited
2025Unveiling the future of responsible, sustainable, and ethical consumption: a bibliometric study on Gen Z and young consumers

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