Popular Culture: A Content Analysis of Filipino Music by the Group SB19

Abstract

This study aimed to examine the implications of SB19's songs on Filipino culture through content analysis. It focuses on five (5) selected songs by the group: MAPA, WHAT?, Go Up, SLMT, and Ikako, which were chosen based on their popularity and number of views. The frameworks of Content Analysis and Van Dijk's (2000) Critical Discourse Analysis were employed to analyze the lyrics in terms of thematic content, cultural connection, and the values or moral lessons conveyed by the songs. The analysis also considered the structure of each song on the levels of macrostructure, superstructure, and microstructure. The findings reveal that SB19's songs address not only personal and emotional experiences but also highlight cultural and social issues related to family, faith, resilience, gratitude, and hope. The songs demonstrate artistic and powerful use of language, such as repetition, code-switching, and patriotic expressions, as tools for delivering their intended messages. The study confirms that SB19's music serves as an effective medium for expressing national identity and is a significant contribution to the development of contemporary OPM (Original Pilipino Music) grounded in traditional Filipino culture. The researchers recommend expanding the scope of future studies to other P-pop groups and songs, integrating such music in education as instructional material, and sustaining support for culturally rich music.

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