CONCEPTUAL APPROACHES TO DEFINING THE ESSENCE OF THE "CREATIVE INDUSTRIES" AND THEIR CLASSIFICATION IN THE MODERN CONTEXT

Abstract

B a c k g r o u n d . The dynamic development of the economy under globalization and digitalization enhances the role of creative industries as a key factor in innovation and economic growth. According to Ukraine's National Strategy 2030, the goal is to increase the share of creative industries in GDP to 10%, alongside higher contributions to value-added creation, exports, and employment. Studying creative industries is thus crucial for understanding their impact on economic development, innovation, and the labor market. However, the diversity of definitions and classification approaches complicates the development of a unified methodological basis for evaluating their socio-economic role. M e t h o d s . To systematize existing views on the essence of creative industries, a content analysis of definitions and typologies was conducted based on national and international sources. Structural and logical analysis identified the core components of the concept, while comparative and analogy methods highlighted common and distinctive features. Using an inductive-deductive approach, an integrated classification model was proposed, combining traditional cultural sectors and modern technology-oriented segments, and outlining key features for further strategic analysis. R e s u l t s . An author's definition of creative industries was formulated, integrating key elements of creativity, innovation, and intellectual property as the foundation for economic value creation. Key characteristics of creative industries were identified. An enhanced classification was developed based on three criteria: the method of value creation (creative activity or technological solutions), the form of the final product (material or intangible), and the nature of consumer interaction (direct or mediated). C o n c l u s i o n s . The study systematizes existing theoretical approaches to creative industries and proposes a conceptual model that deepens the understanding of their structure and role in the modern economy. The developed classification enables clearer differentiation between traditional and technology-driven sectors, offering a foundation for further research and practical strategies to foster a competitive creative economy.

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