How do cultural and creative industries shape wellbeing? A multidisciplinary review

Abstract

This article addresses the complex and multifaceted relationship between Cultural and Creative Industries (CCI) and wellbeing, an evolving field of study that still lacks a solid and integrated analytical foundation. Through a multidisciplinary approach, the paper reviews a wide range of theoretical contributions and empirical studies to assess the potential of CCI as drivers of individual and collective wellbeing. Beyond their economic significance, CCI are considered in light of their capacity to generate symbolic value, stimulate creativity, foster innovation, and shape cultural participation. A conceptual framework is proposed to capture the main transmission channels through which these industries influence the various dimensions of wellbeing—including material conditions, health, education, social cohesion, environmental sustainability, and life satisfaction. The analysis also acknowledges the possibility of counter-effects and highlights the importance of contextual and enabling factors in determining outcomes. Drawing from recent evidence, the article suggests that CCI can play a key role in promoting inclusive, resilient, and sustainable development. However, it also stresses the need to move beyond partial or fragmented findings by advancing more robust empirical research capable of capturing the complexity and diversity of impacts across territories.

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