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Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions
16 references·0 citing·47 second hopsampled
Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions (2025)Building Trust in Sustainable Journeys: T…Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products (2025)Sustainable Consumption and B…Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory (2022)Tourists' intention to visit …Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust (2022)Investigating the Impact of G…Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA (2022)Effect of green marketing mix…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Impact of green trust and green perceived quality on green purchase intentions: a moderation study (2021)Impact of green trust and gre…How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions (2021)How Green Trust, Consumer Bra…Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)Why Not Green Marketing? Dete…Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Greenwashing: The E…Environmentally-specific servant leadership and green creativity among tourism employees: dual mediation paths (2019)Environmentally-specific serv…Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016)Application of the Extended T…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction (2013)CSR and customer loyalty: The…Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally (2012)Exploring corporate ability a…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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How credibility and parasocial interaction influence purchase intentions (2019)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Effects of Destination Social Responsibility and Tourism Impacts on Residents’ Support for Tourism and Perceived Quality of Life (2016)The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists (2016)Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States (2020)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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(1988)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)Conservation of resources: A new attempt at conceptualizing stress. (1989)Examining the effects of environmentally-specific servant leadership on green work outcomes among hotel employees: the mediating role of climate for green creativity (2021)Green innovation research in the field of hospitality and tourism: the construct, antecedents, consequences, and future outlook (2021)Towards sustainable development in the hospitality sector: Does green human resource management stimulate green creativity? A moderated mediation model (2022)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Enhance green purchase intentions (2012)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation (2022)The green fog: Environmental rating disagreement and corporate greenwashing (2023)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior (2022)Transforming consumers' intention to purchase green products: Role of social media (2022)Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence in Emerging Countries? (2023)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R10,287 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2013CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction1,008 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
  • 2016Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers730 cited
  • 2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation344 cited
  • 2019Environmentally-specific servant leadership and green creativity among tourism employees: dual mediation paths256 cited
  • 2012Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally224 cited
  • 2022Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust199 cited
  • 2022Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory193 cited
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How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions
185 cited
  • 2022Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA157 cited
  • 2025Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products134 cited
  • 2021Impact of green trust and green perceived quality on green purchase intentions: a moderation study114 cited
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