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The present study aims to analyze users' perception of the quality of taxi and bus transportation services in the Quevedo canton, Ecuador, within the context of the Popular and Solidarity Economy, to identify areas for improvement in this sector, which is crucial for local and national progress. The Popular and Solidarity Economy promotes the principles of cooperation, solidarity, and sustainable development, offering an alternative to the capitalist model. A quantitative and descriptive methodology was employed for this study. A survey conducted among users of bus and taxi cooperatives revealed a generally positive perception regarding safety, service quality, physical evidence, and environmental impact. However, there are areas for improvement, particularly concerning the cleanliness of the units, as a significant proportion of respondents remained undecided on several aspects, suggesting that there is still room to enhance customer trust and satisfaction.
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