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This article analyzes the current status and challenges of cross-border e-commerce development in China and Russia using Alibaba and OZON as examples, and discusses strategies and methods for promoting the future development of e-commerce in both countries. The article’s methodological framework includes case study analysis, statistical data analysis, and comparative analysis. The study found that Alibaba and OZON each have their own strengths in cross-border e-commerce, and Chinese and Russian cross-border e-commerce companies should learn from each other’s experiences. Alibaba can further strengthen its localized services in the Russian market to better meet the needs of local consumers, while OZON can consider expanding its global vision and developing more diversified business models. Through such mutual promotion and cooperation, the cross-border e-commerce industries in China and Russia are expected to achieve sustainable development in many areas, including policy coordination, logistics network optimization, payment method innovation, and cultural integration. This will not only help companies from both countries cope with growing competition in the global market, but will also open up greater business potential and opportunities.
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