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As an important branch of e-commerce, fresh e-commerce has become an important choice for consumers to shop. As an enterprise focusing on fresh e-commerce, Chenyi has successfully stood out in the highly competitive market and completed a huge transformation from B2C model to F2C model. Through a variety of empirical big data research methods such as questionnaire distribution, big data modeling and analysis, RFM analysis, funnel analysis and multi-level analysis, this study explores the reasons for the great success of dressing gown story, the existing problems and the future development path. This paper also takes a variety of models as the transition point to deeply analyze a series of problems such as how China's fresh e-commerce industry maintains its vitality and development prospects under the condition of rapid development of digital economy, and how China's agricultural standardized production makes progress while maintaining stability.
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