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Dijital Reklamcılıkta Simülasyonun İzdüşümü: Üretken Yapay Zeka Etkileyicilerinin Simülakr Olarak İnşası
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Dijital Reklamcılıkta Simülasyonun İzdüşümü: Üretken Yapay Zeka Etkileyicilerinin Simülakr Olarak İnşası (2025)Dijital Reklamcılıkta Simülasyonun İzdüşü…Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? (2023)Consumers’ Responses to Virtu…Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement (2023)Artificial intelligence-gener…I am a virtual girl from Tokyo: Virtual influencers, digital-orientalism and the (Im)materiality of race and gender (2022)I am a virtual girl from Toky…Hyperproduction: a social theory of deep generative models (2022)Hyperproduction: a social the…Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes (2022)Demystifying Computer-Generat…Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Authentically Fake? How Consu…"I Felt a Little Crazy Following a 'Doll'" (2022)"I Felt a Little Crazy Follow…Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising (2021)Themed Issue Introduction: Pr…Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)Preparing for an Era of Deepf…Almost human? A comparative case study on the social media presence of virtual influencers (2021)Almost human? A comparative c…"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers (2021)"Humanized Robots": A Proposi…Simulacra in the Age of Social Media: Baudrillard as the Prophet of Fake News (2020)Simulacra in the Age of Socia…Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Close Encounters of the AI Ki…Celebrity 2.0: Lil Miquela and the rise of a virtual star system (2020)Celebrity 2.0: Lil Miquela an…AI in the Wild (2020)AI in the WildValue-creation space: The role of events in a service-dominant marketing paradigm (2011)Value-creation space: The rol…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)How artificial intelligence will change the future of marketing (2019)Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience (2022)Unreal influence: leveraging AI in influencer marketing (2022)To See and Be Seen: Celebrity Practice on Twitter (2011)Instafame: Luxury Selfies in the Attention Economy (2015)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Human Inference: Strategies and Shortcomings of Social Judgment. (1981)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The role of transportation in the persuasiveness of public narratives. (2000)False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers (2022)Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization (2023)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness (2022)The critical incident technique. (1954)Qualitative Data Analysis: A Methods Sourcebook (1988)Determining Validity in Qualitative Inquiry (2000)Mass Communication and Para-Social Interaction (1956)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)The Uncanny Valley [From the Field] (2012)Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison (2024)The effect of different types of virtual influencers on consumers’ emotional attachment (2024)Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers (2024)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Machines and Mindlessness: Social Responses to Computers (2000)Virtual influencers as an emerging marketing theory: A systematic literature review (2023)When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements (2023)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Constructing grounded theory : a practical guide through qualitative analysis (2006)Using thematic analysis in psychology (2006)“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility (2023)Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence (2023)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)An argument for basic emotions (1992)Brave new world: service robots in the frontline (2018)Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement (2023)Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms (2024)
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References

  • 2022Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers593 cited
  • 2020Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers584 cited
  • 2021Almost human? A comparative case study on the social media presence of virtual influencers563 cited
  • 2023Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?455 cited
  • 2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising399 cited
  • 2023Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement316 cited
  • 2021"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers183 cited
  • 2022Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes167 cited
  • 2020Celebrity 2.0: Lil Miquela and the rise of a virtual star system143 cited
  • 2022"I Felt a Little Crazy Following a 'Doll'"126 cited
  • 2020AI in the Wild117 cited
  • 2021Themed Issue Introduction: Promises and Perils of Artificial Intelligence and Advertising114 cited
  • 2022I am a virtual girl from Tokyo: Virtual influencers, digital-orientalism and the (Im)materiality of race and gender88 cited
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Value-creation space: The role of events in a service-dominant marketing paradigm
68 cited
  • 2022Hyperproduction: a social theory of deep generative models57 cited
  • 2020Simulacra in the Age of Social Media: Baudrillard as the Prophet of Fake News48 cited
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