Creative industries as a means of updating Russia's cultural heritage (based on the example of the Tavrida.Art festival of young art)

Abstract

The subject of this study is the Tavrida.Art festival of young art, the central event in the Tavrida creative cluster (Sudak, Crimea). Based on an analysis of the festival's structure, content, concepts, and functions, the authors examine the specifics of Russian creative industries, which are expressed in the use of modern technologies and forms as tools that contribute to the actualization of cultural heritage, its preservation, and the strengthening of traditional spiritual and moral values. The goal of the study is to identify and substantiate the essential features that determine the potential for the further development of creative industries in Russia as a form of actualization of cultural heritage. This article is devoted to one of the central issues determining Russia's integration into the global creative economy: the role of cultural heritage and traditional values in the context of the innovative and modernization vector of cultural policy. Methodology: structural functionalism and axiological approach. Research methods: functional analysis, structural analysis, comparative analysis, case study, participant observation. The key findings outline the distinctive development path of creative industries in Russia. These industries are distinguished by their reliance on tangible and intangible cultural heritage, the cultural diversity of Russia's peoples and ethnic groups, and the unity of cultural and historical processes. The study's novelty lies in its identification of the specific characteristics of Russian creative industries. An analysis of one of the activities of the Tavrida.ART creative cluster—the creation of souvenirs and representative products based on the interpretation and reinterpretation of the visual and value-semantic codes of Russian culture—is presented. Examples of the successful implementation of this concept in merch products developed by the Tertsia Center for Contemporary Art (Moscow) and presented by porcelain jewelry designer Anna Loginova under the ALCHIMIA brand (Moscow) are examined in detail.

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