No open-access location is known for this record yet.
No open-access location is known for this record yet.
This article presents research on the development of Muslim swimwear incorporating contemporary Nusantara motifs, addressing the need for modest yet functional swimwear for Muslim women. Current Muslim swimwear designs available in the market tend to feature plain colours or limited motif variations that primarily represent manufacturer branding rather than cultural elements. This research aims to develop innovative Muslim swimwear designs by applying digitally-developed contemporary Nusantara motifs previously created in earlier research phases. Using quantitative methods with a descriptive approach, the research evaluates design preferences among Muslim women and men aged 20-30 years through expert panel interviews and consumer acceptance surveys. The research contributes to the growing modest fashion industry by bridging traditional Indonesian cultural elements with contemporary design needs, creating swimwear that is aesthetically pleasing, comfortable, and aligned with Islamic principles while celebrating Indonesia's rich cultural heritage.
Loading…
Imported from OpenAlex (CC0) — nothing here is generated.