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From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
16 references·0 citing·44 second hop
From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands (2025)From uniqueness to consumer behaviour: th…‘Masstige’ marketing: A review, synthesis and research agenda (2019)‘Masstige’ marketing: A revie…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMBrands as Relationship Partners: Warmth, Competence, and In-Between (2011)Brands as Relationship Partne…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…How to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping (2006)Evaluation of unsupervised se…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Brand Relationship Spectrum (2000)The Brand Relationship Spectr…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption (1992)The Consciousness of Addictio…A triangular theory of love. (1986)A triangular theory of love.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural Equation Modeling: Concepts, Issues, and Applications. (1996)The partial least squares approach for structural equation modeling. (1998)Partial Least Squares Structural Equation Modeling (2017)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Toward a Psychology of Being (1962)The attraction paradigm (1972)Attachment as an Organizational Framework for Research on Close Relationships (1994)Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)Principles of Categorization (2002)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT (2023)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2009How to Write Up and Report PLS Analyses5,274 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.2,611 cited
  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 2006Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping1,205 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1992The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption598 cited
  • 2000The Brand Relationship Spectrum445 cited
  • 2019‘Masstige’ marketing: A review, synthesis and research agenda

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437 cited
  • 2011Brands as Relationship Partners: Warmth, Competence, and In-Between385 cited
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