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Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective
3 references·1 citing·15 second hop
Marketing Analysis of the Higher Education Service Sector in Malaysia: Consumer Perspective (2000)Marketing Analysis of the Higher Educatio…Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA (1999)Importance‐performance analys…Cross-Cultural Differences in Student Expectations (1996)Cross-Cultural Differences in…Analysis of Students' Needs in Selecting a College or University in a Changing Environment (1995)Analysis of Students' Needs i…Assessment in Choosing Higher Education: A Case of Indonesia (2019)Assessment in Choosing Higher…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference (2006)Importance values for Importance–Performance Analysis: A formula for spreading out values derived from preference rankings (2006)International students' decision‐making process (2006)Coefficient Alpha and the Internal Structure of Tests (1951)The personal dimension in teaching: why students value feedback (2011)Linking prestige perception with consumption experience, loyalty, and WOM (2016)Marketing for nonprofit organizations (1996)Choice Modeling New Zealand High School Seniors' Preferences for University Education (2006)Understanding consumer buyer behaviour in the EFL market (2012)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Corporate reputation: seeking a definition (2001)The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents (2001)
this work references cited by second hop

References

  • 1999Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA350 cited
  • 1995Analysis of Students' Needs in Selecting a College or University in a Changing Environment68 cited
  • 1996Cross-Cultural Differences in Student Expectations25 cited

Cited by

  • 2019Assessment in Choosing Higher Education: A Case of Indonesia13 cited

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