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ConclusionEMA as a new subject offers an interesting way of looking at ecological sustainability. It opens up the corporate gateway towards the continuous internalisation of external ecological effects. Until now, the main incentives to develop EMA have not originated in the business community itself, even though there are some interesting examples of companies implementing innovative forms of EMA. This means that there is room for additional governmental programmes that promote the adoption of EMA. However, it is of great importance to actively involve the business community in developing them. In this context, it is important to discuss whether mandatory external reporting of a company’s environmental performance can be expected to lead to better — that means, more environmentally benign — internal decisions. Of course, this relates to developments such as the GRI and discussions about sustainable enterprise. In all of this, it is crucial to distinguish between what seems to be wishful and how companies behave in reality. In other words, there is a continuous need for both good policies and good research and a sound vision on how they interrelate.
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