Receptiveness of mobile banking by Malaysian local customers in Sabah : An empirical investigation

Hanudin Amin · Rostinah Supinah · Masmurniwati Mohd Aris · Ricardo Baba

65 citations0/0 files storedThe Journal of Internet Banking and Commerce

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Technology Adoption and User Behaviour Usability and User Interface Design Health, Technology, Consumer Behavior

Abstract

The aim of this study is to investigate the factors that determine the local people of Sabah (also known as Sabahan) bank customers' intention to use mobile banking. This study extends the applicability of the Technology Acceptance Model (TAM) to mobile banking and includes and selfefficacy, in addition to and ease of use. The results indicate that perceived credibility, perceived enjoyment and perceived self-efficacy are important determinants to predicting the intentions of Malaysia's customers' to use mobile banking. However, perceived usefulness and perceived ease of use are not that of importance in predicting the intentions of the local customers to use mobile banking. The study contains a sample of local people of Sabah, in Eastern-Malaysia, and a limited number of measures in the model. Nonetheless, it provides new insight into factors affecting mobile banking use among local people in Sabah, a Malaysia's state. The results also provide general guidelines to banking institutions to better planning of mobile banking services as their future gadget of banking channel.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 2004Toward an understanding of the behavioral intention to use mobile banking 2004Consumer acceptance of online banking: an extension of the technology acceptance model

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