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• 2010Green consumer market segmentation: empirical findings from Portugal262 cited
• 2017Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption259 cited
• 2014Environmental consciousness and green customer behavior: An examination of motivation crowding effect233 cited
• 2011Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms225 cited
• 2007Characteristics of research on green marketing225 cited
• 2013Gap analysis of green hotel marketing203 cited
• 2019Examination of peer influence as a moderator and predictor in explaining green purchase behaviour in a developing country187 cited
• 2007An investigation of the effects of environmental claims in promotional messages for clothing brands182 cited
• 2021Gender-Related Beliefs, Norms, and the Link With Green Consumption172 cited
• 2015Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation170 cited
• 2009Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia169 cited
• 2013Managing green marketing: Hong Kong hotel managers’ perspective164 cited
• 2010“Green” wine packaging: targeting environmental consumers159 cited