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Manual de creatividad publicitaria · Study

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ArticleManual de creatividad publicitaria

Caridad Hernández Martínez1999

Article1999

Manual de creatividad publicitaria

Caridad Hernández Martínez

53 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Marketing and Advertising Strategies Creativity in Education and Neuroscience

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2019Debates electorales televisados: del antes al después 2011Las estrategias publicitarias de las marcas en el contexto de crisis 2022Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021)2011Las estrategias publicitarias de las marcas en el contexto de crisis 2023El creativo invisible: inteligencia artificial y creación publicitaria

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Year1999

Typearticle

Published1999-01-01

VenueDialnet (Universidad de la Rioja)

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Citations53

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ShelfAdvertising and Communication Studies

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openalex_workW45701808

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