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A Cross-Cultural Study of Materialism and Brand Engagement
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A Cross-Cultural Study of Materialism and Brand Engagement (2013)A Cross-Cultural Study of Materialism and…How multiple identities shape behavioral intention: place and team identification on spectator attendance (2020)How multiple identities shape…Brand engagement in self-concept: a comparative study in Austria, Italy and Poland (2020)Brand engagement in self-conc…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management (2020)Adoption and Use of Customized Wheelchairs Manufactured for Persons Living with Disability: Modified UTUAT-2 Perspective (2024)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers (2022)
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  • 2020How multiple identities shape behavioral intention: place and team identification on spectator attendance26 cited
  • 2020Brand engagement in self-concept: a comparative study in Austria, Italy and Poland16 cited

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