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Mental accounting and individual welfare
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Mental accounting and individual welfare (2011)Mental accounting and individual welfareExploring Mental Accounting Through Financial Accounting: An Elementary Approach (2022)Exploring Mental Accounting T…Savings goals and wealth allocation in household financial portfolios (2020)Savings goals and wealth allo…The Fresh Start Effect: Breaking Points in Life Motivate Virtuous Behavior (2013)The Fresh Start Effect: Break…Consumer Mental Accounts and Implications to Selling Base Products and Add-ons (2012)Consumer Mental Accounts and …Stress, social support, and the buffering hypothesis. (1985)Self-discrepancy: A theory relating self and affect. (1987)The theory of planned behavior (1991)Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Initiation When They Signal New Beginnings (2014)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Prospect Theory: An Analysis of Decision under Risk (1979)Does Personal Experience with COVID-19 Impact Investment Decisions? Evidence from a Survey of US Retail Investors (2022)Mental Accounting and Consumer Choice (1985)Mental accounting matters (1999)Mental Accounting and Consumer Choice (2008)Platform pricing and consumer foresight: The case of airports (2018)What drives add-on sales in mobile games? The role of inter-price relationship and product popularity (2020)Impact of product sharing and heterogeneous consumers on manufacturers offering trade-in programs (2023)Toward a positive theory of consumer choice (1980)Time Discounting and Time Preference: A Critical Review (2002)
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  • 2012Consumer Mental Accounts and Implications to Selling Base Products and Add-ons40 cited
  • 2020Savings goals and wealth allocation in household financial portfolios32 cited
  • 2013The Fresh Start Effect: Breaking Points in Life Motivate Virtuous Behavior5 cited
  • 2022Exploring Mental Accounting Through Financial Accounting: An Elementary Approach1 cited

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