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Managing public relations.
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  • 2011Complications in Segmenting Campaign Publics: Women of Color Explain Their Problems, Involvement, and Constraints in Reading Heart Disease Communication33 cited
  • 1993The paradigm struggle and public relations practice28 cited
  • 2023Care-based relationship management during remote work in a crisis: Empathy, purpose, and diversity climate as emergent employee-organization relational maintenance strategies25 cited
  • 2019Understanding Public Engagement With Global Aid Agencies on Twitter: A Technosocial Framework18 cited
  • 2012Using Strategic Communication for Nation-Building in Contemporary Spain: The Basque Case13 cited
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  • 2023Artificial Intelligence in Digital Public Relations: A Delphi Study9 cited
  • 2022Strategic communication management by NPOs in the adult-literacy sector in south africa

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9 cited
  • 2018Online Public Relations9 cited
  • 2022Librarian-academic collaboration: the role of strategic communication and relationship management1 cited