The Disruption Machine: What the gospel of innovation gets wrong

Abstract

. . .“Ever since ‘The Innovator’s Dilemma,’ everyone is either disrupting or being disrupted. There are disruption consultants, disruption conferences, and disruption seminars. This fall, the University of Southern California is opening a new program: ‘The degree is in disruption,’ the university announced. ‘Disrupt or be disrupted,’ the venture capitalist Josh Linkner warns in a new book, ‘The Road to Reinvention,’ in which he argues that ‘fickle consumer trends, friction-free markets, and political unrest,’ along with ‘dizzying speed, exponential complexity, and mind-numbing technology advances,’ mean that the time has come to panic as you’ve never panicked before. Larry Downes and Paul Nunes, who blog for Forbes, insist that we have entered a new and even scarier stage: ‘big bang disruption.’ ‘This isn’t disruptive innovation,’ they warn. ‘It’s devastating innovation.’” . . .

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