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National Collegiate Athletic Association Corporate Sponsor Objectives: Are There Differences between Divisions I-A, I-AA, and I-AAA?
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National Collegiate Athletic Association Corporate Sponsor Objectives: Are There Differences between Divisions I-A, I-AA, and I-AAA? (2004)National Collegiate Athletic Association …Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities (2019)Consumer Perceptions of Sport…Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness (2019)Assessing the Impact of Spons…Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity (2016)Are They Wearing Their Pride …The Role of Brand Knowledge in Determining Sponsorship Effectiveness (2013)The Role of Brand Knowledge i…An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games (2011)An investigation of sponsorsh…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Concurrent sponsorship: implications for sponsoring brands and sponsored property (2018)The Influence of Sport Sponsorship on Brand Equity in South Africa (2020)Business Research Methods (2022)Differentiation between social groups: Studies in the social psychology of intergroup relations. (1978)Social Identity Theory and the Organization (1989)An Examination of Employees’ Response to Sponsorship: The Role of Team Identification (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Corporate Social Responsibility (1999)Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations (2020)Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase (2023)The Role of Sponsorship in the Marketing Communications Mix (1991)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Quality, satisfaction and behavioral intentions (2000)Measuring Attitude toward the Brand and Purchase Intentions (2004)Event Venue Satisfaction and Its Impact On Sponsorship Outcomes (2017)Participant or spectator? Comprehending the sport sponsorship process from different perspectives (2022)Unlocking the black box of sponsorship in participant-based sport (2022)
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  • 2019Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities21 cited
  • 2013The Role of Brand Knowledge in Determining Sponsorship Effectiveness20 cited
  • 2011An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games20 cited
  • 2016Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity20 cited
  • 2019Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness13 cited

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