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Consumer Buying Roles in College Choice: Parents' and Students' Perceptions. · Study

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ArticleConsumer Buying Roles in College Choice: Parents' and Students' Perceptions.

Patrick E. Murphy1981

Article1981

Consumer Buying Roles in College Choice: Parents' and Students' Perceptions.

Patrick E. Murphy

70 citations·0/0 files stored·College and university

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Higher Education Research Studies Higher Education Governance and Development Consumer Behavior and Marketing Influence

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2000Differences in College Choice Criteria Between Deciding Students and Their Parents

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Year1981

Typearticle

Published1981-01-01

VenueCollege and university

ISSN-L0010-0889

Languageen

Citations70

Files0 public / 0

ShelfHigher Education Research Studies

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openalex_workW5093177

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