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Mobile Business — The New Frontier of the Digital Economy · Study

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ChapterMobile Business — The New Frontier of the Digital Economy

Katarina Stanoevska‐Slabeva2004

Chapter2004

Mobile Business — The New Frontier of the Digital Economy

Katarina Stanoevska‐Slabeva

6 citations·0/0 files stored·Springer eBooks

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Digital Innovation in Industries Technology Adoption and User Behaviour ICT Impact and Policies

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References

1996Frontiers of Electronic Commerce 2002Exploring the Implications of M-Commerce for Markets and Marketing 2003Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]2003Evolution of mobile location-based services 2004Mobile marketing: the role of permission and acceptance 2003Mobile Permission Marketing: Framing the Market Inquiry 2005Wireless commerce: marketing issues and possibilities 2003Value-added services in mobile commerce: an analytical framework and empirical findings from a national consumer survey

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2007The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector

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2008Intentionally developed business network for mobile marketing: a case study from Finlandarticle · 4 shared references 2010An empirical study of the effects of permission on mobile advertising effectivenessother · 4 shared references 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical studyarticle · 3 shared references 2004Diffusion and success factors of mobile marketingarticle · 3 shared references 2012Modeling users’ acceptance of mobile servicesarticle · 3 shared references 2009Mobile marketing research: The-state-of-the-artarticle · 3 shared references

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Year2004

Typechapter

Published2004-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1007/978-3-642-17032-4_32

openalex_workW5128949

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