Gender and Advertising

Abstract

The scene opens with race car driver Danica Patrick in a tight, black leather outfit and heels standing next to two seated individuals. She states: “There are two sides to GoDaddy: the sexy side represented by Bar Rafaeli [a blond, blue-eyed, normatively beautiful Israeli model], and the smart side that creates a killer website for your small business, represented by Walter [a White, overweight, curly-haired male geek in glasses working on a laptop]. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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