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ArticleQualitative Consumer and Marketing Research

Edoardo Lozza2014

Article2014

Qualitative Consumer and Marketing Research

110 citations·0/0 files stored·Micro & macro marketing

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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2017Qualitative Research in Advertising 2019Control, Knowledge, and Persuasive Power in Advertising Creativity: An Ethnographic Practice Theory Approach 2015Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption 2022Crossing wires: short-circuiting marketing theory

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Year2014

Typearticle

Published2014-01-01

VenueMicro & macro marketing

ISSN-L1121-4228

Languageen

Citations110

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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openalex_workW52363942

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