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MARKET SEGMENTATION IN WINE TOURISM: A COMPARISON OF APPROACHES

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References

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2009Wine tourism: an introduction

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144 cited

2009Wine tourism and consumer behaviour120 cited

Cited by

2019The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age108 cited
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2014Segmenting Wine Tourists on the Basis of Involvement with Wine99 cited
2015Market segmentation in wine tourism: strategies for wineries and destinations in Spain88 cited
2018Why wine tourists visit cellar doors: Segmenting motivation and destination image84 cited
2014Profile and motivations of European tourists on the Sherry wine route of Spain75 cited
2013Perceived Benefits and Challenges to Wine Tourism Involvement: An International Perspective75 cited
2016Wine Tourist Engagement With the Winescape: Scale Development and Validation74 cited
2013A Scalar Comparison of Motivations and Expectations of Experience within the Religious Tourism Market72 cited
2014Regional destination image perception of tourists within a winescape context66 cited
2019Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development63 cited
2012Connecting Oenological and gastronomical tourisms at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism56 cited
2018Challenges and opportunities for the sustainable development of the wine tourism sector in Chile53 cited
2022Digital Winescape and Online Wine Tourism: Comparative Insights from Crete and Santorini47 cited
2016A multilevel analysis of the effects of wine destination attributes on travel constraints and revisit intention47 cited
2020A “blue ocean” strategy for developing visitor wine experiences: Unlocking value in the Cape region tourism market47 cited