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The role of scandal and corruption in sports marketing and sponsorship · Study

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ArticleThe role of scandal and corruption in sports marketing and sponsorship

Jason Mazanov2010

Article2010

The role of scandal and corruption in sports marketing and sponsorship

Jason Mazanov · James Connor

6 citations·0/0 files stored·International Journal of Sports Marketing and Sponsorship

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Consumer Behavior in Brand Consumption and Identification Physical Education and Sports Studies Corporate Identity and Reputation

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1990The condition of postmodernity: an enquiry into the origins of cultural change

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Year2010

Typearticle

Published2010-04-01

VenueInternational Journal of Sports Marketing and Sponsorship

ISSN-L1464-6668

Languageen

Citations6

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/ijsms-11-03-2010-b001

openalex_workW5542588

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