Are the Female Entrepreneurs of Beauty Salons in India, Victims of Bad Publicity?

Abstract

This paper is a preliminary study exploring the obstacles faced by female entrepreneurs running beauty salonsin India. Newspapers and other media highlight the illegal activities that occur in the beauty industry, such assolicitation and the use of unhygienic products in salons, whereas they fail to report about the legitimateowners of beauty salons who are striving to run successful businesses. So far, there are hardly any studies thathave highlighted the issue of how bad publicity impacts Indian female entrepreneurs' businesses. Researchconducted for a PhD study revealed social castigation and misconceptions created in the minds of the publicthrough occasional reports in the press about the beauty salons of India. This research is part of a larger studyof 151 female entrepreneurs, of which four beauty salon owners expressed their concerns about bad publicity.This paper also discusses the various allegations in media, as well as the concerns of female entrepreneurs inthe beauty industry. Such a qualitative analysis is expected to draw more attention to similar and in-depthresearch in this area. This paper also makes policy recommendations in order to rectify such societal stigmaadversely affecting female entrepreneurs in India.

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