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Improving customer satisfaction through mass customization · Study

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ArticleImproving customer satisfaction through mass customization

Glenn W. Milligan1999

Article1999

Improving customer satisfaction through mass customization

Glenn W. Milligan · Rebecca Duray

49 citations·0/0 files stored·Quality progress

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Product Development and Customization Customer Service Quality and Loyalty Service and Product Innovation

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2003Development of a Framework for Web-Based Product Platform Customization 2014The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework 2010The role of idiosyncratic attribute evaluation in mass customization 2013Exploring Adaptivity in Service Development: The Case of Mobile Platforms 2006Internet-based Framework to Support Integration of Customer in the Design of Customizable Products 2006Mass customisation and consumer behaviour: the development of a scale to measure customer customisation sensitivity 2014Consumers' Virtual Product Experiences and Risk Perceptions of Product Performance in the Online Co‐Design Practice: A Case of NIKEiD 2004Managing Logistics for Mass Customization: The New Production Frontier

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Year1999

Typearticle

Published1999-01-01

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ISSN-L0033-524X

Languageen

Citations49

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ShelfProduct Development and Customization

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openalex_workW56014901

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