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Introduction to above and below-the-line price reductions - are these true below-the-line promotion costs? promotional strategy getting organized for a below-the-line campaign the main target audiences the measurement and control of below-the-line activities the particular problems of corporate promotion sales promotion direct marketing sales literature sales aids and sales support material body and aerial media merchandizing and point of sale editorial publicity open the doors to the customers - showrooms, factory units, education activities exhibitions, shows and travelling displays sponsorship.
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