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Product Ownership as a Moderator of Self-Congruity Effects

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References

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1971Personality and Consumer Behavior: A Review

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601 cited

1969Congruence Relationships between Self Images and Product Brands591 cited

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2015Self‐congruity effects: A critical review and an integrative model28 cited
2013Determinants of Community‐Based Sponsorship Impact on Self‐Congruity25 cited
2014The impact of consumer avatars in Internet retailing on self-congruity with brands22 cited
2015Effects of pronoun brand name perspective and positioning on brand attitude22 cited
2010Psychological Ownership and the Individual Appropriation of Technology20 cited
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